People Remember What You Say When You Paint a Picture
Do you need to communicate at work! Yes, of course you do, so pop over to the hbr and read this short article which paints a nice picture of why you should paint a nice picture when you communicate. The short version: Use visual, concrete language if you your ideas to stick.
Wanna see an example? Try this snippet from Friends, the TV show. Joey accidentally bought a boat at a charity auction. Watch how Rachel tries to Save Joey $20k by selling the boat to the 2nd highest bidder. Watch and listen how she paints a picture.