I hope this reframes the ickyness out of selling your ideas ..
Read this, From the delightful book Time Off by John Fitch and Max Frenzel:
Picture this:
You go on a long walk in the woods or the park near your home with no intended destination or purpose. Then, toward the end of your stroll, you suddenly have an “aha!” moment about a prominent project you’ve been working on.
You know exactly what idea to pursue next. You need to focus, so you put your phone on do-not-disturb mode or press the sleep button on your tablet. As the notifications disappear, your creativity soars.
That's how the book starts.
Note the words “Picture this”.
They’re asking you to imagine the future.
They’re selling the “Then/After” (from my sales grid) and 💡5 from Billy's 5 Lightbulbs.
Why?
They want to motivate you to read the rest of the book.
But, the thing is: by this stage you’ve bought the book.
They're not trying to get money out of you!
No, they’ve got a good idea, and they want you to understand why it might be good for you.
And why you should keep reading.
Selling isn't only about money.
It's about helping other people use your good ideas.
It's part of being a successful good ideas person.
--
Hope that helps - hit reply and say hello, if you want to make an old fella smile.
Clarke
PS:
- I've decided to run 2 live sessions to celebrate Rolling Rocks Downhill's 10th anniversary and the launch of The Bottleneck Detective.
- Same stuff, different people, different times to suit different time zones.
- I hope you can join me. Details to come ...