I awoke to find a message from Gilbert, my friend in Scotland, in my inbox.
He wrote regarding the post I shared yesterday about Dunedin airport's new 3-minutes-max hugging rule.
Gilbert reminded me of two things:
- Dunedin is the Scottish Gaelic word for Edinburgh ("Fort of Edin" - see the pic up top to see Edinburgh Castle, where the original fort stood), and,
- Edinburgh Airport, in Scotland, manage its drop-off-zone bottleneck by charging the drivers £5 per 5-minute drop-off.
Fork me - that's £60 an hour, which is an horrifically high hugging tax.
If you're not familiar with the exchange rates, that's more (per hour) than you'd pay a plumber to unblock your clogged toilet.
So ... two distinctly different solutions ...
- One that makes people smile.
- One that leaves a bad taste in people's mouths.
... to the same problem.
Wanna know a secret?
The business world has a huge bias against smiling solutions - but that doesn't mean you have to.
In fact, you shouldn't: smiling solutions aren't just nice, they're often a competive advantage.
Why?
- Your BORING competitors won't ever think of them,
- And even if they did ... they'll butcher them to make them less smiley.
If you know how to Zig, and everyone else is Zagging, .... ZIG!
Speaking of smiles - please hit reply and say hello! That makes me smile 😸 .
Clarke