About 60 people (of 3,000) suddenly unsubscribed when I started writing about selling ideas (and yourself).
Makes sense - why clutter your inbox with emails you’re not interested in?
The unsubscribe button is one of humankind‘s most useful inventions.
Which brings me to today’s lesson in selling your ideas, solutions and yourself?
- Make it easy for people who aren’t interested in your idea or solution to (literally and metaphorically) “unsubscribe”.
- Instead, focus in on helping/selling to the people who are interested.
- Your “message” will become even clearer.
Hope that helps.
Clarke