Let me quickly introduce you to Billy Broas’s Five Lightbulbs marketing framework, which I learned about two or three years ago and have used ever since.
It's a simple marketing framework for people like me who need to sell their ideas, services and products.
Note:
- I'm neither licensed nor qualified to teach anyone how to use the 5LBs for commercial selling - contact Billy directly if you need help with that.
- Instead, I'll show you how it's helped me reframe how I sell ideas and solutions.
Today, I'll introduce you to the 5LBs. Tomorrow, I will share an example.
The Five Lightbulbs:
Here’s the idea: Before anyone buys into your idea, they must believe five key things.
Think of each as a lightbulb that needs to be switched on.
- 💡1: “We Get You” - They need to believe you understand their situation, problems, and frustrations.
- 💡2: “Those Options Aren’t the Best for You” - They need to see why common approaches or alternatives won’t work as well.
- 💡3: “Our Approach Is Best for You” - They need to understand what makes your approach different and better.
- 💡4: “You Can Trust Us” - They need to believe in your ability to deliver.
- 💡5: “We Know What You Want” - They need to see the better future you’re offering.
That's it for now - I don't want to overwhelm you.
Tomorrow ... an example.
Until then,
Clarke